It’s a debate I often have with clients, whether we should mail schools at the end of the summer term or at the start of the autumn? After years and years of trying out both approaches I can conclude it makes little difference. If you truly want to be effective then mail twice, once at the start of July and then again mid-September. It doesn’t matter if it is email or postal, the same rule applies.
So this summer I have mainly been busy orchestrating the annual back to school postal mailings to promote the Dogs Trust schools workshops. It is no small feat with 27 individual regions to be targeted with 27 different mailers. Working with my efficient design team and mailing house however means that it is a pretty streamlined process. We’ll give schools a week to settle into their routine before the mailers land and then hopefully we’ll start getting some new bookings.