Education, Marketing & promotion

Back to school mailings

It's a debate I often have with clients, whether we should mail schools at the end of the summer term or at the start of the autumn? After years and years of trying out both approaches I can conclude it makes little difference. If you truly want to be effective then mail twice, once at the… Continue reading Back to school mailings

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Education, Marketing & promotion

Marketing to schools

Creating great resources and products for schools is one thing, making teachers and educators aware of it is a completely different ball game. Over the years the methods have changed with postal mailings making way for email campaigns and social media, but one thing definitely hasn't - getting the messaging right. I have conducted several… Continue reading Marketing to schools