Cracking Ideas

It’s always a pleasure to work on inspiring projects like this. The Intellectual Property Office has launched the next Cracking Ideas competition in partnership with Aardman Animations! Children are encouraged to think about the impact of transportation on the climate, as they are challenged with designing a sustainable form of transport for Wallace and Gromit.

Teaching resources support key stage 1 and 2 pupils as they explore how we get from place to place, undertake some creative product design, explore some important stages in the design process, and come up with a sustainable and fun way to help Wallace and Gromit get from place to place during their tour of the UK.

As they learn and invent, children are introduced to Intellectual Property (IP) and the importance of protecting original ideas. Don’t worry if you’re not familiar with IP! IP is explained in simple, age-appropriate ways in the resources, and there’s more information for adults too.

You can find out more here https://www.facebook.com/Cracking.Ideas

Download the KS1 resources here

Download the KS2 resources here


Recycle to Read

Recycle to Read is a ground-breaking new campaign that rewards schools for collecting unwanted plastic toys and tech for recycling and reuse, in exchange for books from The Pod (Wastebusters CIC).

I’m happy beavering away in the background helping to create the accompanying schools resources and comms plan with the Wastebuster team.

Did you know?

Over 318 million toys are sold in the UK every year, of which the majority are manufactured from plastic or contain plastic components.

It’s estimated that households across the UK throw away 155,000 tonnes of small electricals every year – worth an estimated £17 billion if reused or recycled!!

Schools can sign up here

FAQs here

We gave greyhounds a makeover

I’ve worked with Greyhounds in Need CIO (GIN) for many years on their education programme in Spain, delivered via their dedicated education website. Well this past year, I branched out a bit and took over the redevelopment of their main charity website www.greyhoundsinneed.co.uk

Working with Gain Momentum Marketing for design, and Mark Hanchard-Goodwin for the WordPress web build we took the existing GIN website content (over 800 individual pages), reviewed, refined, edited, planned, redesigned and rebuilt it from scratch!

And it’s still a work in progress, as we ensure all their archive content is transferred to their new information library, and their new online shop is working well for them. The new site is not only bang up to date (mobile friendly etc), it’s easier to navigate and has clear calls to action.

The biggest improvement will be SEO. The old site had slipped off the radar of the search engines, but now we are back and hoping to see a big improvement in the next 6-12 months, which in turn should hopefully have a positive impact on donations to the charity.


Last year I worked with Gain Momentum Marketing on a fantastic project all about orangutans for International Animal Rescue (IAR).

Lesson plans and factsheets are available for each year group from Early Years/Reception through to Year 6. Not only will children learn all about the amazing orangutan, they will explore where they live, find out why they are endangered and how organisations like IAR are helping.

We created an assembly and series of lesson plans for early years and primary aged children based around the theme of ‘Giving them a voice’. The activities focus on how we need to advocate on behalf of those at risk and unable to speak on their own behalf, including how organisations like IAR can do so on behalf of threatened species and habitats.

The resources are now available to download at https://www.internationalanimalrescue.org/lessons#

Taking the pain out of Amazon product listings


I recently completed 29 Amazon product listings for Cookify with enhanced brand content, and this is what they said:

Great content, good communication, and delivered on time.  Would definitely use Samantha’s services again” – James Berrie, Cookify Continue reading “Taking the pain out of Amazon product listings”

I love Pangolins

The Rare & Endangered Species Trust (REST) works to save Namibia’s most endangered species – including the pangolin. If you followed the story of Honey Bun (who sadly died this year), then like me you will want to help these amazing creatures. Continue reading “I love Pangolins”

Recycle it Right with West Sussex Wastebusters

Just launched for families and schools in West Sussex – Busta and crew are asking everyone to take the pledge to ‘recycle it right’.

Continue reading “Recycle it Right with West Sussex Wastebusters”


A new story based activity for Greyhounds in Need about two galgo puppies in Spain. One puppy is adopted by a hunter and the other by a family as a pet. How do you think their lives will be different?


VE Day activities for home schooling

VE Day is Friday 8th May – so we (me and the 10 year old) shall be learning all about it at home this week. I thought I’d post the resources I find here – my guess is a lot of parents will be on the same sort of hunt!

Continue reading “VE Day activities for home schooling”

Free learning activities

Are you looking for learning activities you can use with your kids at home?  There is absolutely tonnes of free stuff online. Lots of charities and organisations create free learning resources for schools, that are curriculum-relevant but also put a different spin on learning. Best of all they are usually created ( I know because I work on some of them) to pick up and run with. You don’t need to be a teacher, or understand the curriculum to use them, and you can be assured that your kids are learning something worthwhile and relevant.

Continue reading “Free learning activities”

It’s all about dogs!

I’m really excited and honoured to be working with Paws2Rescue to help develop educational materials for use with children in Romania.

The charity supports private shelters in Romania to help relieve the plight of the thousands of dogs without homes. They provide food, bedding and raise funds for veterinary care and run education and neutering programmes, as well as helping some of these dogs find their forever families.



Making an impact! Galgo education

There is something very satisfying when you see your work in action! This week Greyhounds in Need received some fantastic pictures of children in Spain creating galgo puppets and masks from the resources we developed for their education website. Continue reading “Making an impact! Galgo education”

Help promote us! | Greyhounds In Need

I’m working with Greyhounds in Need to raise awareness of the education programme and drive visitors to the education website. The latest creation is these ‘website buttons’, which we hope shelters in Spain and their supporters will use on their websites to link to the education.greyhoundsinneed.co.uk

Source: Help promote us! | Greyhounds In Need

3,600 sentences…

It’s great when I can combine my copywriting and education expertise. A recent project for SumDog had me creating sentences for use in their spelling games. Have you ever tried writing simple sentences for an age range of 6-10 years, with a UK and USA audience? I was pretty good it turns out…

“Sam has been brilliant to work with. She understood our specific brief and delivered exactly what we were looking for. We relied on her to deliver quality copy for our project and were impressed by her writing skill, which allowed us to streamline our processes. She responded well to direction, adapting quickly to new criteria. She efficiently did the same work where in the past we’d used 8 people, and saved us time”.

Faith Limbrick SumDog

Website content – Technica Solutions

Technica Solutions website I like a challenge, and the brief for IT company Technica Solutions to write the copy for their new website was certainly that. Working closely with the client and designer to get a real feel for the tone of their business, I went through a structured process to pin down the language and style the client was aiming for to portray their business. The result is a concise, well-targeted website that will engage their prospective customers. technicasolutions.co.uk  If you’re looking for an IT company – these guys are definitely worth a look!

Website design by the talented designstoreltd.com




The Plastic Planet Challenge

bustaI am delighted to be working with Wastebuster a not-for-profit, environmental education company assisting with their communications and campaigns in schools.

Today on UN World Environment DayWastebuster and Recycle Now are launching an exciting new 30-day challenge in schools, inviting young people to use pester power to engage their families in plastic waste reduction, reuse and recycling and help #beatplasticpollution. 

ALL schools can find out more and register to get involved at wastebuster.global 




Get knitting for the galgos

villamartin2 (002)Greyhounds in Need are always looking for ways to engage young people with the galgos (Spanish greyhounds) that often live unhappy lives and are disposed of at the end of the hunting season in Spain, often cruelly and inhumanely. Taking inspiration from a knitting pattern for a galgo coat already on their website, we created a knitting resource for schools, groups and individuals to get knitting for the galgos (available in English and Spanish!).

Knitting has many social, emotional and developmental benefits for young people. It has been shown to improve behaviour, especially in attention and listening, encourages focus and promotes communication skills.Continue reading “Get knitting for the galgos”

Autism friendly dog safety for kids

Autism flyer be dog smart

Another project launched. I assisted in the development of a new information leaflet designed for families with children and young people on the autism spectrum to help them be dog smart and stay safe. Continue reading “Autism friendly dog safety for kids”