Education, Marketing & promotion

Focus Games

Focus Games Ltd were looking for someone to create a press release to announce the launch of their new board game 'The Food, Mood and Health Game' to the education sector. The game is aimed at post-primary school children and young adults. However, the buyers of the game are a professional audience of educators and… Continue reading Focus Games

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Education

Transferable Skills

I was delighted recently to work with Lewisham and Southwark college in the development of a brilliant idea to engage secondary school pupils. Rather than going in and presenting their usual 'this is why you should come to our college'  talk to potential students - they thought outside of the box. Transferable skills are something that… Continue reading Transferable Skills

Education, Marketing & promotion

Back to school mailings

It's a debate I often have with clients, whether we should mail schools at the end of the summer term or at the start of the autumn? After years and years of trying out both approaches I can conclude it makes little difference. If you truly want to be effective then mail twice, once at the… Continue reading Back to school mailings

Education

Why engineering?

As part of its ‘Why Engineering?’ campaign, the University of Surrey commissioned the development of a curriculum resource to help pupils aged 11-14 recognise and understand the fundamental role engineering plays in our daily lives. Working with the client to agree on a scenario for the learning materials we decided to use the context of 'flood relief in the… Continue reading Why engineering?

Education, Marketing & promotion

Marketing to schools

Creating great resources and products for schools is one thing, making teachers and educators aware of it is a completely different ball game. Over the years the methods have changed with postal mailings making way for email campaigns and social media, but one thing definitely hasn't - getting the messaging right. I have conducted several… Continue reading Marketing to schools

Digital, Education

It’s time for ‘The Big Scoop’ June 15-21st

'The Big Scoop' is Dogs Trust's annual campaign to encourage dog owners to clean up after their dogs. To help children understand why scooping the poop is important I worked with a digital marketing agency to develop 'Jimmy's Scoop the Poop' game.  The game is available to play on the Learn with Dogs Trust website here,… Continue reading It’s time for ‘The Big Scoop’ June 15-21st